Bengaluru: Glance, the lock screen platform, is hosting the Glance LIVE Fest (GLF) – a digital carnival of live, interactive experiences – on the 3rd, 4th and 5th of June 2022. GLF will bring over 70 million users premium live content from some of India’s biggest celebrities and creators across entertainment, gaming, and shopping.
Glance partnered with Rajkummar Rao – and launched a month-long campaign to generate buzz and drive conversation about this first edition of GLF. This included a series of highly engaging campaign films and a game featuring the actor. The campaign #AbIndiaLiveKarega, reached more than 50 million unique users across Glance and other social media platforms.
“Glance LIVE Fest is unique in the way it celebrates live, interactive content. We leveraged powerful storytelling to show how GLF enables users to go beyond just watching great live shows from some of India’s biggest celebrities. It allows them to shape the shows themselves through multiple unique interactions on the Glance platform and even gives them the opportunity to directly engage with some of their favourite stars. Our storytelling was brought to life with Rajkummar Rao’s superb acting skills and worked beautifully for us to capture the attention of millions of users,” said Rohan Choudhary, VP and GM, Glance Feed.
The entire campaign for GLF was developed in-house, while the films featuring Rao were made by Snowball Films. GLF will be available for users on the Glance lock screen platform, in addition to Roposo and Glance TV.
Major celebrities like Kareena Kapoor, cricketers like Virender Sehwag, Shoaib Akhtar and more will also be a part of GLF, in addition to Rajkummar Rao and Karan Johar.
