Mumbai: Gowthaman Ragothaman, who has been exploring the future prospects of blockchain technology in Advertising world, is set to launch Aqilliz, a blockchain company to provide solutions in the digital marketing space.
Aqilliz has been formed in collaboration with blockchain company Zilliqa which has established key partnerships across digital advertising, financial services, payments, gaming and digital entertainment.
Aqilliz will start functioning from October 2019 and Gowthaman will be leading the organisation as the CEO of the Company. The company will offer solutions in key areas such as management of the digital supply chain; verification and authentication of transaction parties; and risk mitigation in costs and consumer outcomes.
“Addressing sector-specific challenges in the field of digital marketing, Aqilliz will facilitate a fairer ecosystem underwritten by greater trust, transparency, and engagement.” quoted as statement from Aqilliz.
Speaking about his new assignment, Gowthaman said: “In today’s platform economy, tech solutions are trying to address the needs of either the brands, platforms or the consumers, and not the entire platform economy as a whole.
“With the help of blockchain, we can address these needs equitably and in turn, unify all players in the digital marketing landscape. We’re excited to be at the forefront of this change, as we set a new industry standard that champions greater transparency, cost-efficiency, and trust.
“As we work together with Zilliqa, we will continue to build on the promising results seen on Project Proton.”
Gowthaman has been proactively batting for implementation of block chain in digital advertising space. He was instrumental in formation of alliance between Zilliqa, Mindshare, adtech firms Rubicon Project, Integral Ad Science and MediaMath that was formed to address the issues in programmatic advertising via blockchain.
