Mumbai: Grapes Worldwide, an integrated communication agency, has launched a unique and immersive digital campaign titled ‘Poko’s Day Out’ for MamyPoko Pants, one of India’s leading baby diaper brands from the house of Unicharm. Rolled out to celebrate the beloved mascot Pokochan’s birthday, the campaign blends imagination with cutting-edge AI-powered technology to deliver an interactive experience curated by real-time audience participation.
Designed and executed by Grapes Worldwide, the campaign took Pokochan on a virtual birthday adventure powered by audience suggestions, transforming social media engagement into a co-created experience. Central to the campaign’s innovation was Three Zinc, a proprietary AI tool developed by the agency, which enabled rapid content creation—from static visuals to dynamic videos—allowing the brand to respond in real time to live prompts.
Pokochan embarks on a journey to celebrate the birthday in different and entirely unique ways, completely driven by audience suggestions.
The campaign unfolded on Instagram, with Pokochan exploring destinations such as the Taj Mahal, Hawa Mahal, a Himalayan trek, Goan beaches, and even a wildlife safari—all suggested by followers. Over 20 unique activities were executed live, offering fans an engaging storyline filled with surprise and delight.
Curated specifically for Instagram, the mascot was out on a day of adventure and fun with Poko Poko friends based on the LIVE prompts from the audience.
By allowing users to shape Pokochan’s adventures in real time, the campaign encouraged active participation and fostered a deeper brand connection, transforming a simple birthday celebration into a memorable shared experience.
The campaign instills excitement among the audience, encouraging them to be active participants rather than just being passive spectators. It was designed with the purpose of creating an unforgettable experience for the audience where they could indulge in conversation and establish a deeper connection with the brand.
‘Poko’s Day Out’ stands as a testament to the power of AI in consumer engagement, showcasing how technology can elevate storytelling and community-building for brands in the digital age.
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