Delhi: Havas Media, India has bagged the integrated media duties of British Council Examinations and English Services India Pvt Ltd, a subsidiary of British Council, UK, specialising in international cultural and educational opportunities with presence in over 100 countries.
The mandate includes media strategy, planning & buying,digital and social duties. The account will be handled out of the agency’s Gurgaon office .
Established in 1948, the British Council is recognised across India for its network of eight libraries and cultural centres. It offers a range of specialised projects in arts, education, English language and society to several thousand people across India. It also provides access to English language training and learning for both students and teachers and enables opportunities to study abroad including in the UK. BC Examinations and English Services India Pvt Ltd manages the delivery of IELTS and Digital English language services.
Commenting on the partnership, Michael King, CEO, British Council Examinations and English Services India Pvt Ltd said, “Agility and a consumer-centric mindset from our partners is key to our deliveries, as is reliance on deeper customer insights and data-driven actions. We are confident that Havas Media with its integrated media approach and market expertise will deliver the desired results for the brand. We are excited about this partnership and look forward to working with Havas Media.”
Mohit Joshi, Managing Director, Havas Media Group, India said,“We are delighted to be partnering with British Council, an international organisation that aims to celebrate the modern-day relationship between both countriesand build meaningful connections via creativity, collaboration and cultural exchange. Digital is at the core of Havas and we are proud to be associated with a digital-first brand that has created world-leading digital cultural experiences, opening up the worlds of dance, music and theatre to millions of young Indians.”