In matter of just three weeks since it’s posting, the Hyundai campaign film Brilliant Moments has already crossed the 100 million view mark on YouTube.
The touching, four-minute spot created by Innocean, commemorates Hyundai’s 20-year journey presence in the Indian market through the story of a father and his son and a seemingly contentious relationship over the family’s used Hyundai.
“When I set out to write this story my focus was on capturing true emotions that tug at the heart of us all, especially in a typical Indian family setting,” SaminderGhai, Creative Director at Innocean Worldwide India. The father-son interplay in the plot of The Deal with Hyundai Accent as the centerpiece has turned out to be the clincher.”
Credits
Sr. ECD: S M TalhaNazim
Sr. CD/Writer: Sammy Ghai
Executive Director: ArjunModayil
General Manager: Anushina Rajesh
Group Account Director: NeetuGour
Digital: AbhishekChhabra, PallaviDevdas
Director: GajrajRao
DOP: Bijitesh De
Music Director: AnandBajpai
Sound Engineer: Vipal Patel
Singer: Romi Gill
Lyricist: Sammy Ghai
Producers: Subrat
Client: Hyundai Motor India
Sr. General Manager & Group Head Marketing: PuneetAnand
