Jiva Ayurveda has decided to rebrand itself in the greater interest of humanity. The new tagline of the brand – “Jiva Ayurveda – The science of well-being” – reflects their inviolable emphasis on well-being, as the real power of Ayurveda will remain undiscovered till people understand its principles and practice it as a way of maintaining their well-being.
Driven by the pressing need to combine ‘Science’ with ‘Well-Being’, Jiva Ayurveda’s line of treatment is both systematic and harmonious, methodical, and calming, data-driven, and human, and precise and authentic. The new logo is in sync with the firm belief that there is a constant interaction going on between order and disorder within the body, and that if one understands the nature and structure of disorder, one can re-establish order by sticking to the guidelines of diet, lifestyle, and medicine.
The organization is grounded in rational principles, which ensures that every aspect carries the evidence-based scientific temper to it. To make Ayurveda and Ayurvedic treatment more robust and universal, Jiva Ayurveda has championed a high protocol-driven diagnosis and treatment, thus becoming the biggest and the first Ayurveda organization to do so. Moreover, the use of Machine Learning and Artificial Intelligence tools to bolster the evidence-based treatment at Jiva Ayurveda further strengthens the credibility of the brand.
The COVID-19 pandemic was unprecedented and has caused a tectonic shift in the way we look at healthcare. Pushed to the corner and at their wits’ end, zillions of people across the globe were seen turning to Ayurveda as an alternative to the conventional line of treatment. This was only corroborated by our Hon’ble Prime Minister, Shri Narendra Modi, who unequivocally acknowledged the global acceptability of Ayurveda and Ayurvedic products during the contagion. Jiva Ayurveda strives to turn this increasing popularity of Ayurveda into a health revolution, a revolution that renders the wonders of Integrative Medicine a reality.