JSW One Homes launched its brand film, showcasing the ease of building one’s home with the company. The film is narrated by the one who did not choose to partner with JSW One Homes for the construction of his home, and now live with regret. The film has been conceptualised by Irani Movietone.
The film’s protagonist, in the spirit of the new year, says we should forget the past and focus on all things new. While the celebrations at his new home are in full swing, his friend is filled with regret, for he didn’t choose JSW One Homes. The unhappy friend narrates his struggles of building his home independently. The film ends with the protagonist sympathising with his friend.
Gaurav Sachdeva, CEO, JSW One Platforms, says, “At JSW One Homes, we leverage technology and work with our customers to make the experience of building their dream home easy & convenient. Our in-house project delivery team understands that for the customer, building their dream home is a once-in-a-lifetime opportunity and thus guiding them correctly at every step of the process is of utmost significance. Our new campaign reiterates the hassle-free experience of building a home with JSW One Homes.”
Danesh Irani, Founding Partner, Irani Movietone, said, “In its unique way the film captures the tiresome process of building a dream home. JSW One Homes with its turnkey solution converts the entire journey of building a home into an unforgettable hassle-free experience.”
Feedback: [email protected]
