Mumbai: Bridgestone, one of India’s leading tyre manufacturing companies, has appointed Leo Burnett India as its creative agency. The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office.
Leo Burnett India won the business on the back of a thorough, integrated approach. The agency’s primary focus is to help the brand grow based on strong insights and a formidable communication strategy. Adding this business to Leo Burnett India’s portfolio demonstrates the effectiveness of the Publicis Groupe’s Power of One philosophy.
Speaking about bringing Leo Burnett India on board, Parag Satpute, Managing Director, Bridgestone India said, “Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation.”
Bridgestone India’s Chief Marketing Officer, Deepak Gulati further added, “While choosing a creative agency, our main focus is on the idea that the agency brings in. Leo Burnett India has category and consumer understanding which enables them to bring in great ideas. My vision is to redefine the way tyres are marketed in India through consumer and customer centricity, and innovation. Leo Burnett India has come on board to partner with us on this exciting journey.”
Added Rakesh Hinduja, Executive Director & Branch Head – Mumbai, Leo Burnett India, “Winning Bridgestone’s creative mandate is a strong testimony to our Power of One approach. The brand has immense investments in product innovations that can have a strong role in this low-involvement category. Our endeavour will be to demonstrate these innovations in the right context with the help of data, strategy and creativity. We look forward to helping make Bridgestone the go-to solution for tyre needs, in India.”