Mumbai: Lufthansa, in collaboration with Mindshare India, has made a grand entry into the Indian fashion industry as the official partner of Lakmé Fashion Week’s 25th marquee event. This groundbreaking partnership merges travel, fashion, and lifestyle through an exclusive luxury runway collection that celebrates boldness and creativity.
Renowned designer duo Falguni Shane Peacock have designed a bespoke collection inspired by Lufthansa’s bold vision, “All it Takes is a YES.” The collaboration embodies the spirit of exploration and the power of embracing new possibilities. Infused with their signature opulence and intricate craftsmanship, the exclusive collection showcases a seamless fusion of luxury, movement, and sophistication.
Titled “Ashen Roses,” the collection reflects the untamed spirit of the designers’ iconic panther logo—symbolizing fearlessness, precision, and unstoppable energy. The collection plays with contrasts, balancing power and fluidity, structure and movement, and boldness with intricate detailing. Featuring metallic embroidery, sculpted cutouts, and beaded textures, the collection creates a dynamic sense of motion. Standout pieces include razor-sharp cropped jackets, power-shouldered minis, second-skin bodysuits, feathered overcoats, and fluid, embellished gowns—each a testament to defiance, elegance, and exploration. Designed for versatility, the statement pieces can be layered, clashed, or worn individually.
The runway at Lakmé Fashion Week served as the perfect stage for this unique collaboration, where couture and global connectivity came together. Throughout its legacy, Lufthansa has redefined air travel as an experience that extends beyond luxury, embracing cultural and artistic connections with every journey. This partnership brings that vision to life by merging style, sophistication, and cultural expression.
Sng Ju Stephanie, Global Marketing, South Asia & Southeast Asia of Lufthansa Group, shared her enthusiasm, “Lufthansa is excited to partner with Lakmé Fashion Week, where the worlds of fashion and travel seamlessly blend. This association embodies the spirit of Lufthansa as a travel-lifestyle companion. Just as we connect people to new destinations, delivering best-in-class experiences, this collaboration synergizes a journey of creativity, culture, and endless possibilities.”
Amin Lakhani, CEO of Mindshare South Asia, echoed similar sentiments: “Fashion and travel both symbolize exploration and self-expression. With this partnership between Lufthansa and Lakmé Fashion Week, Mindshare India reinforces its commitment to crafting immersive brand experiences and bringing bold visions to life. Just as Lufthansa connects travelers to destinations, their debut in the Indian fashion industry through LFW blends luxury travel and creativity, leaving a lasting impact on both industries.”
