New Delhi: MamyPoko Pants has unveiled its latest campaign, #HarBabyKaPehlaDiaper, aimed at making the brand the preferred choice for new mothers across India. Through this campaign, the brand aspires to cement its position as the go-to diaper for newborns, prioritizing safety, hygiene, and the comfort of babies.
At the heart of the campaign is a digital film that captures the tender emotions of new mothers striving to make every first experience special for their babies. Highlighting the upgraded MamyPoko Pants Extra Absorb Newborn diapers, the campaign emphasizes the product’s advanced features, including a 3rd absorption layer that provides up to 12 hours of deep absorption, reducing sogginess on the top sheet. This ensures a peaceful sleep for both babies and their mothers—a key concern for new parents.
In line with the preferences of today’s digitally savvy moms, the campaign leverages social platforms such as Instagram, Facebook, and YouTube. Collaborations with new mom influencers have further amplified the campaign’s reach, fostering stronger connections with the target audience.
The diapers are designed with natural ingredients, including coconut oil extract, ensuring they are gentle on a baby’s delicate skin. The innovative Flexi Fit design, tailored for newborns weighing up to 5 kg, evenly distributes pressure across the baby’s tummy and back while providing 2X protection against thigh leakage, making it a standout choice for new mothers prioritizing safety and comfort.
Commenting on the campaign, Toshiyuki Nakamura, Marketing Head of Unicharm India, shared, “The new campaign has been launched with the purpose of making first-time experiences very special for babies. MamyPoko Pants always supports deep absorption accompanied by no sogginess with the help of Extra Absorb Newborn diapers to promote deep sleep for babies. Bringing about the upgradation of the diaper, the campaign aims to showcase the product in a new light where it fulfills the evolving needs of new mothers.”
