Bengaluru: Orchard Advertising has appointed Ganga Ganapathi as Senior Vice-President and Branch Head of its Bangalore office. Ganapathi replaces Neha Contractor, the current Branch Head and Vice-President who joined in March 2014, moves to another role within the group.
Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, said, “Ganga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). I am delighted to have a talented and creative professional like Ganga on board to drive our vision and purpose further.”
Speaking about her new role, Ganaga said, “For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years in advertising, one grows to love the business for everything that it can be, and must be. I’m hoping to make a difference to this wonderful world we love (or love to hate) while achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.”
Ganaga Ganapathi started off with DDB Mudra and Ogilvy and list of brands associated with her include IBM, TTK Prestige, Titan, Lenovo, Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.
Her last stint was with Ogilvy Soho Square as VP and Head of Office. she also spent more than five years with HP Global Analytics. Ganapathi is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.