PROSE Integrated and its digital arm – Digital Tribe bagged the mandate for PR & Social media by UK based Swiss Traffalgaar Luxury Hotels.
PROSE will handle public relations via traditional PR for the hyper local customers and influencer marketing for the millennial traveller. Digital Tribe is entrusted with end to end digital duties including SEO management, Online reputation management and enhancing visibility via social media. The mandate includes Brand positioning, creating brand awareness, ease of finding the property online and driving footfalls. The launch campaign focused on the 12 acre luxury property in Nashik which includes banquets, 100+ luxury rooms, a club membership and a café.
Digesh Singh, Executive Director, Swiss Traffalgaar Luxury Hotels, said, “We are glad to have PROSE Integrated as our Public Relations & Digital marketing partner. Their expertise and integrated approach of PR & Digital outreach has resulted in a successful launch of our 1st hotel in India. We are confident that our partnership will enable us to reach our business goals. Their ability to understand the offering and translate into consumer benefit in a record turnaround time is commendable.”
Setu Shah, CEO, PROSE Integrated, said, “We are excited to collaborate with Swiss Traffalgaar Luxury Hotels. Our experience of building brands ground up has helped us put together a 360-degree plan for Swiss Traffalgaar Luxury Hotels in India. Our Google backed dashboard based approach aims to ensure a flawless and swift implementation of this plan. Relying on AI based decision making processes powered by Google Analytics 360 suite has helped us deliver over 40 million impressions across PR & Digital touchpoints organically for the launch campaign.”
“Digital Tribe has delivered lowest CPC on the campaign v/s its peers by minimising human intervention for decision making while optimising spends” he added.