Smart Commerce by Amazon has sparked conversations about biased results generated by artificial intelligence (AI) on ‘Women in Business’.
Conceptualised by GOZOOP Group, the #unbAIsed campaign encourages the conscious sharing of stories about women in business to rectify this imbalance caused by decades of biased data fed to the internet.
The campaign emphasises that AI is not inherently biased towards a particular gender, but the skewed results are due to the biased nature of data. The campaign vividly showcases the inherent bias that still exists in the areas of entrepreneurship, business, and commerce, highlighting the importance of acknowledging and celebrating women entrepreneurs to create a more equitable online environment for future generations.
Watch the film here.
Burzin Mehta, Chief Creative Officer, GOZOOP Group, said, “As generative AI becomes an inherent part of our lives, it is critical that it generates a balanced view of our world. Unfortunately, that isn’t the case and more so, when it comes to professions and professionals, which is why #unbAIsed. A campaign that aims to show that it is us who is responsible for the bias AI displays and it’s up to us to make things right.”
As the agency on record for Smart Commerce by Amazon, GOZOOP Group is responsible for accelerating social media conversations of the platform among business owners and customers.
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