• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, January 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

TVS Motor Company unveils marketing campaign ‘Hum banayein, jo Aapka dil chaahe’

by Editorial
July 28, 2020
in Brand Stories, Featured
2 min read
TVS Motor Company unveils marketing campaign 'Hum banayein, jo Aapka dil chaahe'
Share Share ShareShare

TVS Motor Company has unveiled a new marketing campaign “Hum banayein, jo Aapka dil chaahe”. The campaign highlights TVS Motor Company’s Customer-Centric Innovation by showcasing India’s 1st and only dual-platform Fi technology and promising its customers that “Hum banayein, jo Aapka dil chaahe”.

For the very first time, two Indian legends share the screen, Mr. Amitabh Bachchan and Mr. MS Dhoni.  In the campaign, they introduce TVS Motor Company’s and India’s First and Only Dual Platform Fi Technology – Ecothrust Fuel Injection (ETFi) and Race Tuned Fuel Injection (RTFi). Each tailored to suit a specific customer need, ETFi delivering on superior drivability and mileage, while RTFi thrills with its throttle response and performance.

Aniruddha Haldar

Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters, and Corporate Brand, TVS Motor Company, said, “Customer Centricity drives Innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of the vehicle, while some seek speed and performance.  The campaign brings together, Amitabh Bachchan and MS Dhoni and their coming together itself is another first.  Both are Indian legends with a long association with TVS Motor Company, and they introduce India’s 1st and only dual-platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

Nitin Karkare
Nitin Karkare

Speaking about the campaign, Nitin Karkare, CEO, FCB Ulka, said, “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India’s first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Amitabh Bachchan, and Mahendra Singh Dhoni.  Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind the TVS BS-VI launch.”

ETFi provides enhanced overall performance across driveability, smoothness, and fuel economy.  This is present in scooters such as TVS Jupiter, TVS Scooty Pep+ and motorcycles TVS Radeon, TVS StaR City+ and TVS Sport. It is also available in moped TVS XL100.

RTFi, on the other hand, is specially designed to improve ‘real throttle feel’, performance and drivability. This technology is available in the premium segment products like the TVS Apache series and TVS NTORQ 125, in line with the demands of customers from these segments.

The campaign debuts a new television commercial film followed by digital promotion and print.  Tentative cuts:

  • 10-second teasers
  • 30-second main TVC
  • 20 second main TVC
  • Creative Agency:  FCB Ulka
  • Production House: Entourage Films
  • Director: Shikha Makan
  • Media Agency: Madison Communications Pvt Ltd

Link:  

Tags: Amitabh BachchanAniruddha Haldar TVS Motor CompanyEcothrust Fuel Injection ETFiFCB UlkaHum banayein jo Aapka dil chaaheMS DhoniNitin Karkare FCB UlkaRace Tuned Fuel Injection RTFiTVS Motor Company

Related Posts

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India
Featured

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India

by Editorial
January 19, 2021
0

Bangalore: Ace Turtle, India’s leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India....

Read more
TagMango, Homegrown creator monetization startup launches app to further scale reach and experience
Featured

TagMango, Homegrown creator monetization startup launches app to further scale reach and experience

by Editorial
January 19, 2021
0

New Delhi: The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of...

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Gaming company founders join SBC Digital India speaker line-up
Events

Gaming company founders join SBC Digital India speaker line-up

by Editorial
January 19, 2021
0

The speaker line-up for the SBC Digital India conference and exhibition is set to feature the founders of some of...

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zydus Wellness consolidates media mandate with Wavemaker India

Zydus Wellness consolidates media mandate with Wavemaker India

January 18, 2021
Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women's Wellness

Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women’s Wellness

January 19, 2021
Urban Company appoints Abhinav Tyagi as SVP of Marketing

Urban Company appoints Abhinav Tyagi as SVP of Marketing

January 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.