Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, has flagged off the 12th edition of The Big Billion Days (TBBD) at its Bengaluru campus with grand celebrations. Thousands of Flipsters joined the midnight countdown, marking the start of India’s most-awaited festive shopping event.
At the event, Kalyan Krishnamurthy, Flipkart Group CEO, set the tone for TBBD 2025 by positioning it as a festival of scale and optimism. He shared Flipkart’s ambition of serving a billion people this season, with expectations of 250–300 million unique visitors during TBBD and more than 350 million through the festive period. With 400,000 people supporting operations across warehouses, fulfilment centres, and delivery networks, Flipkart is set to service 19,500 pin codes from 4,500 locations nationwide.
Pratik Shetty, Vice President, Growth & Marketing, Flipkart, highlighted early trends, “The Big Billion Days 2025 is shaping up to be our strongest yet. Early momentum is unmistakable – demand for high-value categories such as electronics and large appliances is up, with the recent GST slab rationalisation acting as a strong trigger for upgrades. What excites us equally is the surge in demand from Tier-2 and Tier-3 cities. This wave is driven by vernacular content, regional creators, and immersive formats that are breaking barriers of access and discovery – allowing consumers to confidently explore both value-driven and premium products.
Gen Z is fast becoming the pulse of festive shopping. A large percentage of our shoppers this season are under 25, and their engagement with live commerce, influencer-led showcases, and short-form video is shaping demand across categories. Gen Z is also leading the charts when it comes to on-app customer visits today, with September witnessing ~55% YoY growth in organic visits. Beauty, fashion, and home are emerging as breakout categories ahead of BBDTBBD this year, with premiumisation driving double-digit growth. The combination of regulatory tailwinds, digital-first discovery, and an increasingly young, aspirational shopper base is creating a festive season unlike any other – one that blends access, aspiration, and acceleration.”
Flagged off by Hemant Badri, Senior VP & Head of Minutes, Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, the Wishmaster rally encapsulates the company’s operational readiness and nationwide scale. “Every Big Billion Days steps up expectations – not just in customer sales, but in delivery of delight. This festive season, speed, precision, and reach are non-negotiable for us. For this very reason, we have built over 100 fulfillment centres and nearly 400 micro-fulfillment centres & Minutes delivery hubs across 19 cities. Our scale enables us to meet lakhs of orders with agility and deeper coverage. More importantly, we’re building all this inclusively – 20% of our supply chain workforce in our larger facilities (warehouses, fulfilment centers, etc.) this year are women. With infrastructure, intent, and inclusive teams, we are ready for what is set to be our best TBBD yet.”
Adding to the celebratory note, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, reflected on the positive macro environment, “We are witnessing a strong revival in consumer sentiment, backed by policy reforms that simplify compliance and enhance transparency. The recent Next-Gen GST changes are already putting more disposable income in the hands of Indian households, fuelling optimism for consumption-led growth. As we step into the biggest festive week of the year, the mood is one of confidence and celebrations.
At Flipkart, we see this as more than just a business opportunity. For us, it is a moment of responsibility. Our supply chain now touches 21,000+ pin codes, supporting local manufacturing ecosystems & economies; our festive hiring has created over 2.2 lakh additional jobs; and our commitment to GST compliance and digital-first practices reflects our belief in building a sustainable and transparent marketplace. For us, The Big Billion Days is not just India’s largest shopping festival; it is a platform that amplifies opportunities for lakhs of sellers, MSMEs, artisans/weavers, small holder farmers, and local businesses, while showcasing the vibrancy and resilience of India’s digital economy.”
The festive atmosphere extended across Flipkart’s campus, with leadership interactions, cultural showcases, and employee-led celebrations. Flipsters engaged in round-the-clock “War Rooms”, wellness activities, and on-campus experiences, reinforcing TBBD’s spirit of teamwork and innovation.
Early indicators point to TBBD 2025 being one of Flipkart’s strongest editions yet, with strong traction in categories like fashion, mobiles, beauty, wearables, and appliances. The refreshed Flipkart app, combined with live commerce, influencer showcases, and regional content, is driving higher engagement, especially among Gen Z and shoppers in Tier-2 and Tier-3 cities.
With its scale, inclusive supply chain, and celebratory spirit, Flipkart is set to deliver India’s biggest festive shopping experience through the 12th edition of The Big Billion Days.
