Fino Payments Bank, a subsidiary of Fino Paytech, has appointed PR agency Streetlight Media as its strategic communication partner.
The agency secured the account based on previous work with the bank since 2018. The brand will be serviced from its Mumbai office.
Fino Payments Bank has appointed Streetlight Media because of its extensive rural reach, commitments and ability to deliver strategic outcomes, informed an official statement.
“The team at Streetlight Media has displayed excellent understanding of our business, which is so critical for effective PR campaigns. As a partner, they have been agile, passionate, and resourceful. Their contribution to the overall visibility of the brand Fino Payments Bank both in national and regional media has been significant. With Streetlight we are in safe hands,” said, Anand Bhatia, CMO, Fino Payments Bank.
Tushar Santra, Managing Director, Streetlight Media, added, “Since incorporation of Streetlight Media in 2009, we have focused on creating a unique blend to fulfill the vision of many enterprises. Our dedicated team with journalism experience will mark this partnership an exciting phase for both organisations. Our knowledge, performance, and strategic approach to the constantly changing media sector perfectly connect with Fino’s vision and objectives.”
Fino Paytech is backed by investors like Bharat Petroleum, ICICI group, Blackstone, IFC, Intel, and LIC, among others. It claims to be the only listed payment bank and first profitable payment bank.
The Mumbai-based Bank operates on an asset-light business model that relies on fee and commission-based income generated from the merchant network.
Streetlight Media will develop and execute a new-age communication strategy, manage and engage media spread across metros and smaller towns in Bharat, the statement added.
