Kochi: OPN Advertising, Chennai, has won the Agency of the Year Award at the fifteenth edition of the Pepper Creative Awards ceremony held here on Friday. Mathrubhumi Group bagged Advertiser of the Year. Raj Kamble, one of the most awarded and globally recognized Indians in advertising and founder and Chief Creative Officer of Famous Innovations, was the chief guest of the function. Pepper Creative Awards is the most coveted creative award in South India and the second-largest in India.
The awards were presented in 25 categories, including Agency of the Year, region-specific Agency of the Year, and Advertiser of the Year award. Awards were also specifically presented to Kerala-based agencies in the jewelry, real estate, textile, hospitality, Ayurveda, and media categories. While TBD (To Be Defined) bagged the Best of Kerala Award, the Best of Karnataka Award went to Signpost India.
Speaking on the occasion, Raj Kamble, said, “Covid really changed things dramatically – not only in our life but in our industry as well. Digital transformation, business solutions, and strategy are the future. We should embrace this change with open arms, but at the same time, we shouldn’t forget that in a world where tech has become a commodity, our only differentiator is creativity. So fight hard for creativity and hold on hard to creative talent. Creativity is about to become our most precious resource. Awards like Pepper represent that and I congratulate them for flying the creative cause high.”
The awards included 13 gold, 31 silver, and 40 bronze. The winners were selected by a jury comprising Prathap Suthan, Co-founder and CCO, Bang In The Middle; Raj Kamble; Santhosh Padhi, ex – CCO, Taproot Dentsu, Mumbai; Burzin Mehta, National Creative Director, Indigo Consulting Mumbai and George Kovoor, Group Creative Director, Ogilvy South, Mumbai.