Mumbai : As the most awaited cricketing league kicks off in full steam this year, ACKO has also stepped in with poise, adding to its brilliantly popular marketing campaign #CheckACKO with two new, quirky short films. Both ads highlight the value propositions that ACKO offers when a consumer buys directly from the app, which include up to Rs 50,000 in savings on new auto insurance and speedy claim payouts.
The quirky and amusing ad films have been conceived by the DDB Mudra Group and uses unique, yet hilarious settings to drive the ACKO advantage home. It calls upon consumers to download the ACKO app to experience these benefits firsthand. The two films come after the success of the first film under the #CheckACKO campaign, featuring WWE superstar The Great Khali. The ad not only grabbed eyeballs but showed viewers the obliquely creative side of the brand.
The new films reintroduce the regulars, Funcle and Murthy, in the common theme where the former points out the benefits of using ACKO to the latter while stuck in funny and absurd situations, and Murthy comically regretting not opting for ACKO’s insurance policy directly from the app. The first film highlights ACKO’s same-day claim settlement proposition with a hilarious scenario where the duo are being spit roasted by tribals who treat them as food. Funcle is seen hoping for an early, same-day rescue, as quick as ACKO’s same-day claim settlements. Funcle explains how ACKO’s claim settlement process is the best in the market, because of its speed and ease of claim payouts.
The second ad film highlights that customers can buy insurance directly from the ACKO app. The film opens with Murthy waiting eagerly for food as Funcle tinkers in the kitchen, preparing to make an omelette. As the surprised Murthy looks on, a hen sitting on the counter lays an egg directly into Funcle’s hand, who explains that it is the best feeling to get what you need directly from its maker. He goes on to talk about buying directly from ACKO, which guarantees savings up to Rs 50,000 when a consumer directly buys from the app.
The quick claim settlement ad film will go live onApril 12and the buying directly from ACKO policy film will be released in the following week .Both will be amplified across television, digital, and social media.
Commenting on the partnership, Ashish Mishra, Executive Vice President – Marketing, ACKO, said, “In our country, people are still unaware that they can buy insurance directly from a trusted insurance provider. With ACKO, consumers have the benefit of fast claim settlement, and huge savings without the hassle of having to deal with agents. This positive part of buying insurance directly is portrayed through these quirky, humorous and innovative ad films under our #CheckACKO campaign.”
Commenting on the campaign, Pallavi Chakravarti, Creative Head, DDB Mudra West, said, “Hot on the heels of Murthy’s adventure with Khali, comes the rest of the Acko campaign. Giving Funcle more than one reason to tell us all why Acko is the ideal car insurance partner for every vehicle-loving Indian.”
The film can be viewed here: https://www.youtube.com/watch?v=6B0xvCirPoI
Agency: DDB Mudra
Creative: Rahul Mathew, Pallavi Chakravarti, Godwin Dmello, SanketWadwalkar, Sourabh Dubey, Gagandeep Bindra, Siddharth Ubale, Mandar Mahadik
Business: Nishant Saurabh, Aarya Sha, Lyncia Noronha
Strategy: Anand Murty
Films: Jay Gaikwad
Production House: Ubik Films
Director: Surjo Deb